In the Netherlands, the Pink Passkey (symbolized by a pink key) is a certificate of LGBT friendliness. It is awarded to care organisations and social service providers as evidence they have a culture of social acceptance of, and benevolence towards, LGBT people.
The Pink Passkey is a tool for enhancing the social acceptance of LGBT people in professional care. The first Pink Passkey was awarded to six local centres in 2008.
By 2014 more than 100 care organisations and social services centres had been awarded the Pink Passkey in the Netherlands. During this time the Pink Passkey also became a quality tool enabling objective measuring within professional care centres.
The Pink Passkey scheme is now being developed in Germany, and there are also interested organisations in Austria, Spain and Costa Rica.